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The Creator’s Playbook: Unlock Viral Content Creation
The Creator’s Playbook: Unlock Viral Content Creation
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Master the art of content creation with over 5+ hours of actionable strategies to go viral, build a community, and grow into a full-time creator.
Learn everything from filming and editing techniques to efficient workflows, camera setups, and rapid color grading. With tools, tips, and insights for every step of your journey, this course ensures you create high-quality content consistently—without burnout. If it’s not covered, I’ll add it! Start your path to success today.
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This product is non-refundable
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Go Viral and Work with Your Dream Brands
Learn everything I know from 6+ years on social media and growing my following over 400k+
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Don't believe me?
I’ve achieved over 1 million views on 35 separate occasions. With over 430k Instagram followers and 200k+ TikTok followers, I’ve grown my brand from zero to success—now it’s your turn.
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Attract your Dream Brands
Content creation has allowed me to work with my dream brands, and in The Creator’s Playbook, I’ll teach you how to make standout content that draws the attention of top brands and profit from your passion
What will you learn?
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Overview
5+ hours of content which has been carefully scripted to ensure your time is not being wasted. No rambling, no yapping and every pause has been shortened for an efficient learning experience
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Content Strategy
Learn how to grow fast on social media, go viral, and position yourself to build a profitable strong personal brand.
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Filming
Master filming techniques, even on a budget, with my full camera recommendations, lighting setups, and audio tips for top-notch content.
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Editing
Learn the secrets that allow me to edit fast and post consistently for 7 years and while working full time. Get my exact keyboard shortcuts, export settings, luts and full editing breakdowns
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Learn with structured lessons
Master content creation through 5+ hours of step-by-step, structured lessons that track your progress. The course can be viewed from any device and is life time access!
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Testimonial
"Andy has been an incredible mentor throughout my journey into content creation. His no-nonsense advice and practical insights have helped me navigate everything from mastering short-form video strategies to growing my audience and finding my niche. His encouragement and guidance have been pivotal in my personal growth and success as a creator. I highly recommend Andy to anyone serious about building their brand to look into the Creator's playbook." - @flowyscapes
What's inside the Creator's Playbook?
Over 5+ hours of scripted content, designed to be succinct and ensure your time is not wasted.
Exact strategies on how to go viral, build an engaged community and set you up to become a full time creator
Full camera recommendations on any budget
How to capture high quality audio
How to film high quality content with complete settings
Full editing breakdowns of reels I have edited
Luts and work flow for rapid color grading
My exact keyboard shortcuts
My exact export settings
My full editing work flow that has allowed me to post consistently for 7 years and avoid burn out!
Everything you could possible think of in regards to growing your social media, learning how to edit fast and film high quality content has been covered in this course and if it's not, i'll add it! From story telling techniques, to file management and even analysing healthy instagram accounts, join the Creator's play book today!
Course Curriculum
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Content Strategy
- My journey to full time content creation
- What is a Niche?
- The Foundations of Successful Content Creation
- What Niches make the most money
- Content Strategy & Common Pitfalls
Creating Viral Content
- How the Algorithm Works
- Guaranteed Methods of Viral Content Creation
- The Key to Viral Videos
- The most powerful short form ideas
- Understanding psychology to CRUSH IG Reels
- How to get ENDLESS ideas!
- How to make reels from start to finish
- Instagram Best Practices
- The most important trait of a content creator
- Step by step guide to create viral videos
- Analysing accounts that are Crushing Reels!
Filmmaking at any budget
- Does Gear Matter?
- The Best iPhone settings
- The Best Sony Settings
- Filmmaking settings explained
- Other essential gear
- How to get high quality audio
- A trick to make any audio better!
- How to use lighting to transform your videos
- How compose shots vertically
- How to train your camera presence
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Edit your videos FAST!
- What software should you use?
- The secret to editing fast
- More ways to speed up your edits!
- Creative editing techniques
- Export Settings
- How to Color grade FAST
How to THRIVE as a creator!
- The importance of repurposing content
- Goal setting & Expectations
- Mastering the Right Mindset for Content Creation & Overcoming Setbacks
- Why are my posts doing poorly?
- What NOT to do when making content
- Reviewing my own page & Diving into analytics
- What to do when you go VIRAL
- Scams & Mail
- A key factor for success in content creation
Content Creation as a Career
- The perks of content creation with ANY amount of followers
- The Beauty of being a Part time creator
- Pathways to full time content creation
FAQ
Will this help for any niche?
Absolutely! Any niche can adopt the strategies in this course, edit videos faster for their audience and benefit from creating higher quality videos.
Do I need professional cameras?
Absolutely not! I cover filmmaking at any budget and recommend free and paid software. Obviously more professional cameras and paid software can help you produce better content but the options are there for you whenever you feel comfortable in a greater investment.
Does this actually work?
I have mentored plenty of creators who have succeeded but at the end of the day if you aren't willing to commit to making AT LEAST 60 posts no matter what course you take, it will be difficult to find success in social media.
You may go viral sooner with just 10 posts or it may take 100 posts but regardless this course will allow you to shortcut my learnings from over 7 years of content creation posting 1,100+ times.
What editing software do you use?
In the editing portion of this course I use Davinci resolve, however if you do use a different software like Premiere pro the skills are very easily transferrable. There is also a capable free version of Davinci resolve and based on capability, efficiency and cost I would highly recommend the paid version of Davinci resolve too. I personally transitioned from Premiere pro to Davinci resolve and I recommend everyone to do so too.
What skill level is this course for?
This course is intended for anyone from being an absolute beginner to already seasoned content creators. There is something in this course for everyone whether it is ways to edit your videos faster to how to go viral. The only group of people who probably do not need this course is already established full time content creators, but they can learn something too!
Any further questions?
Ask away via mail@andyescapes.com