The Creator’s Playbook: Unlock Viral Content Creation
Master the art of content creation with over 5+ hours of actionable strategies to go viral, build a community, and grow into a full-time creator.
Learn everything from filming and editing techniques to efficient workflows, camera setups, and rapid color grading. With tools, tips, and insights for every step of your journey, this course ensures you create high-quality content consistently—without burnout. If it’s not covered, I’ll add it! Start your path to success today.
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Master Content Creation & Grow Your Following
Learn everything I know, from efficient workflows to viral strategies—that has allowed me to generate over $130K a year (without courses). Gain the skills to monetize your content and grow your online presence.
When I started making content back in 2017, I made a lot of mistakes. I wasted so much time trying to figure how to create content just to have no one see it. I wish someone had just laid it all out for me, the essential skills, the shortcuts, and the mindset needed to create high-quality content consistently without burning out and becoming a profitable creator.
That’s exactly why I made this course.
Yes, I’ll show you how to grow your audience with proven strategies, there are entire chapters dedicated to going viral, understanding algorithms, and making content people actually want to watch, but what makes this course different is that I’m not just teaching you how to chase views. I’m giving you the real skills behind content creation that make growth sustainable. Below are some of the key skills I will teach in this course—skills I never even considered when I first started creating content but are now crucial to how I’ve built a full-time career as a creator.
Why learn things like pro camera techniques or editing workflow? Because better skills mean better content, more opportunities, and higher earnings—whether it's charging higher rates, working with top brands, or standing out as a creator. The best part? You can dive into what you need, when you need it. This course grows with you.
Before The Creator’s Playbook, I was just posting randomly, hoping something would take off. But after applying what I learned, I grew from 0 to 10,000 followers in just 9 weeks and I’m still growing! Andy’s course taught me how to structure my videos, nail my hooks, and edit for maximum engagement. If you’re serious about content creation, this is the roadmap you need
"Andy has been an incredible mentor throughout my journey into content creation. His no-nonsense advice and practical insights have helped me navigate everything from mastering short-form video strategies to growing my audience and finding my niche. His encouragement and guidance have been pivotal in my personal growth and success as a creator. I highly recommend Andy to anyone serious about building their brand to look into the Creator's playbook."
This is the most concise, effective and value filled content strategy advice that won’t go out of fashion. I’ve taken sooooo many creator courses from tms prod, Ali abdaal, Brandon Kane, damien Keyes, Adam ivy, udemy the list goes on.
Well done mate I’m really happy with it - hopefully my grind pays off!
Over 5 hours of content
Learn at your own pace with video lessons on my learning platform. The course has lifetime access.
Skyrocket your socials
Viral content is just the start—I’ll give you proven strategies to grow and succeed. I'll teach you how to go viral and attract brands. With these strategies, you’ll see real growth and create a sustainable, successful online career.
Master Filmmaking
Filmmaking is about skill, not gear. I’ll teach you how to get pro-level results from any camera—even your phone. But when you master pro gear, you can charge more, attract bigger clients, and elevate your brand.
Learn to edit fast
Editing fast is a game-changer—I’ve mastered it, and it’s fueled my growth. Using keyboard shortcuts and efficient workflows, you can post more, grow faster, and make money quicker.
The playbook includes presets to save you time like LUTs, export settings and keyboard shortcuts!
crush content creation
Learn from full editing walkthroughs of reels I have made from scratch! I cover every part of content creation from picking audio to adding subtitles!
Content creations enabled me to work with dream brands
Don't believe me?
I’ve achieved over 1 million views on 35 separate occasions. With over 430k Instagram followers and 200k+ TikTok followers, I’ve grown my brand from zero to success, now it’s your turn.
Course Curriculum
In 5+ hours, you'll master the skills to create content that reaches a massive audience. You can't earn money from content creation without a proven skillset,this course gives you that. Learn the system I've perfected over years of trial and success. This is your shortcut to building a profitable content career, growing your social media, attracting brand deals, and driving organic growth for your business. Don’t wait—take action now and join The Creator’s Playbook. I hope to see you there!
Content Strategy
- My journey to full time content creation
- What is a Niche?
- The Foundations of Successful Content Creation
- What Niches make the most money
- Content Strategy & Common Pitfalls
Edit your videos FAST!
- What software should you use?
- The secret to editing fast (Keyboard short cut preset included)
- More ways to speed up your edits!
- Creative editing techniques
- Export Settings (preset included for Davinci Resolve & Premiere Pro)
- How to Color grade FAST (LUTs included for Rec709, SLOG3 and iPhone)
Creating Viral Content
- How the Algorithm Works
- Guaranteed Methods of Viral Content Creation
- The Key to Viral Videos
- The most powerful short form ideas
- Understanding psychology to CRUSH IG Reels
- How to get ENDLESS ideas!
- How to make reels from start to finish
- Instagram Best Practices
- The most important trait of a content creator
- Step by step guide to create viral videos
- Analysing accounts that are Crushing Reels!
How to THRIVE as a creator!
- The importance of repurposing content
- Goal setting & Expectations
- Mastering the Right Mindset for Content Creation & Overcoming Setbacks
- Why are my posts doing poorly?
- What NOT to do when making content
- Reviewing my own page & Diving into analytics
- What to do when you go VIRAL
- Scams & Mail
- A key factor for success in content creation
Filmmaking at any budget
- Does Gear Matter?
- The Best iPhone settings
- The Best Sony Settings
- Filmmaking settings explained
- Other essential gear
- How to get high quality audio
- A trick to make any audio better!
- How to use lighting to transform your videos
- How compose shots vertically
- How to train your camera presence
Content Creation as a Career
- The perks of content creation with ANY amount of followers
- The Beauty of being a Part time creator
- Pathways to full time content creation
Frequently Asked Questions
You will receive a link to sign up to my learning platform which is where all the material will lie.
Absolutely! Any niche can adopt the strategies in this course, edit videos faster for their audience and benefit from creating higher quality videos.
Absolutely not! I cover filmmaking at any budget and recommend free and paid software. Obviously more professional cameras and paid software can help you produce better content but the options are there for you whenever you feel comfortable in a greater investment.
I firmly believe anyone who has the drive and determination to continually show up on social media has what it takes to grow their personal brand and build an audience.
I have mentored plenty of creators who have succeeded but at the end of the day if you aren't willing to commit to making AT LEAST 60 posts no matter what course you take, it will be difficult to find success in social media. I spent 4 years in University, I didn't expect to graduate to become a software engineer in 2 months!
You may go viral sooner with just 10 posts or it may take 100 posts but regardless this course will allow you to shortcut my learnings from over 7 years of content creation posting 1,100+ times.
In the editing portion of this course I use Davinci resolve, however if you do use a different software like Premiere pro the skills are very easily transferrable. I also make note in editing portions of the video the key differences.
There is also a capable free version of Davinci resolve and based on capability, efficiency and cost I would highly recommend the paid version of Davinci resolve too. I personally transitioned from Premiere pro to Davinci resolve and I recommend everyone to do so too.
Lastly from a purely monetary standpoint by transitioning to Davinci Resolve which is a one time payment you save money every year compared to the Premiere pro subscription model. (In 2 years you have the saved the cost of this course!)
This course is intended for anyone from being an absolute beginner to already seasoned content creators. There is something in this course for everyone whether it is ways to edit your videos faster to how to go viral. The only group of people who probably do not need this course is already established full time content creators, but they can learn something too!
Ask away via mail@andyescapes.com